The secret history of the blush salon logo: In the early 1990s, a team of designers at Ulta Salon in the U.K. began to redesign the hair salon’s iconic logo.
It wasn’t just a re-design—the idea behind the logo was to make it easier for women to identify with the brand.
“The idea was that when you look at a woman, you think she’s beautiful, and that’s what makes her attractive,” says Matt Molloy, Ulta’s co-founder and CEO.
The original logo was created in 1986 by American hair stylist Carol D’Errico, who wanted to highlight the “beauty of femininity.”
The logo, which was created by D’Arcy Wilson, is now the subject of a new documentary called The Secret Behind the Blusher’s “Hair on Blush” poster.
“She thought the ‘beauty’ of feminine hair was what you could wear and wear it well and still look feminine,” says Mollay.
Ulta, which has since expanded to a global brand, has since changed the logo over the years.
In 2013, the brand revamped the logo to feature a woman wearing a “blush” that was “pierced with a sharp, flat brush.”
This year, the company unveiled a new logo, featuring a woman sporting “blushes that are soft and flirty” and “trendy, glamorous, and flattering.”
But that’s not all the beauty behind the Blushing Salon logo.
“It’s a little bit of a symbol of individuality, a little thing you can wear that’s just a little different from the other things in your wardrobe,” says D’Entremas.
“If you’re like me and you like different colors, or you’re more conservative with your wardrobe, you might want to wear something a little more ‘unisex’ that is more neutral and less masculine, and it might be the Blushed Salon that is for you.”
Molloya says Ulta has a “huge” love for the logo.
In the past, the business has had a “more conservative” look to it.
“When we launched in 1987, we had to have a little extra in the back of the shop, and we were kind of scared to take off our jackets,” he says.
“We were afraid that we were going to look like we were from the 80s and 80s.”
Now, though, the new logo is a bit more inclusive.
“I think the reason why it is so well received is that the Blashed Salon has been around for a very long time,” says the fashion designer.
“For a long time, it was something that we would wear every day, that was an extension of us.”
He says he thinks the new Blushing logo has a lot of fans.
“What people find interesting is that people who are more conservative or who are younger tend to be more supportive of the idea of what it means to be feminine,” he explains.
“In a way, it reminds us of a time when people were just saying ‘Oh, this is what we think of as feminine.'”